Renowned Nigerian beautician and entrepreneur, Winifred Aigbogan, has revealed why Nigerian women are so enamored with whitening products.
Over the years, Nigeria’s cultural landscape has evolved and so has the beauty industry. This has created a thriving market for skin care products.
However, in March, the State Food and Drug Administration (NAFDAC) warned Nigerians not to use unapproved cosmetics, as the danger is almost irreversible.
NAFDAC also reported: 77% of Nigerian women use skin lightening creamsThis is the highest in Africa, with 59% in Togo, 35% in South Africa and 27% for women in Senegal.
Aigbogan blamed her obsession with skin-lightening creams and products on cultural norms and the declining influence of marketing.
she said: “There are many different ethnic groups in Nigeria, each with their own standards of beauty. However, light skin is considered desirable and attractive for many Nigerian women, especially those from certain ethnic groups. Masu.
“Historical factors such as colonialism and the influence of European beauty ideals often influence this trend towards lighter skin. must be accepted.”
Aigbogn, who is passionate about beauty and body care, also blamed the beauty industry for women’s obsession with whitening.
The hairdresser recently said at the debut ceremony of skincare and cosmetics brand Absolute Glamor Cosmetics at Ulta Beauty Retail in Lagos.
She told PREMIUM TIMES that the beauty industry plays a key role in driving demand for skin-lightening products.
“Companies market these products as a solution that promises to achieve a desired lighter complexion and promises increased beauty, confidence and success. It gives consumers an image of admiration.It’s wrong because lightning products harm the skin,” she said.
Also read: Skin Health Day: Nigeria’s ‘organic creams’ may cause cancer – Dermatologist
Aigbogan, owner of Absolute Glamor Cosmetics, said it was important to note that the whitening frenzy is not limited to Nigeria but has been observed in other countries as well.
But she said it was important to challenge narrow beauty standards that promote diversity, perpetuate colorism and reinforce inequalities based on skin color.
she said: “My body care and skin care solutions do not whiten. I focus on body care, body sculpting and natural body enhancement products that improve weight loss or weight gain.”
Emphasizing her claims, she said her brand uses natural ingredients, incorporates the latest technological advances, and has a loyal customer base.
By using eco-friendly packaging and responsibly sourcing raw materials, Aigbogan’s brand has taken important steps to reduce its environmental impact.
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