This vegan skincare brand launched its Concentrated Waterless Vitamin C Ampoule 20% a few months ago.
General Director of Vegreen, Sunok Kim said: Cosmetic Design – AsiaThe company emphasizes product efficacy.
The company wanted its new product to address shortcomings of current vitamin C products on the market, such as loss of potency due to oxidation and dilution.
Instead of water, we use oil-based ethyl ascorbyl (6%), which is highly absorbable and delays antioxidant action, to keep vitamin C levels above 80%.
Other key ingredients include 14% pure vitamin C and 6% vitamin C ethyl ether.
Due to its high potency, it is important for consumers to maintain skin pH levels at a neutral 5.5. Therefore, it is recommended to use a low pH cleanser to minimize skin irritation.
“Those with oily skin were concerned about the oil base, while those with sensitive skin were concerned about the warmth. As a result, educating users about product safety and efficacy has become a priority for his VeGreen. “Kim said.
Kim said it is more important to introduce innovative products quickly rather than waiting for consumer acceptance of waterless products. The company launched the new product believing it would be well received by the market due to its effectiveness.
To address consumer resistance, the company has partnered with skin care influencers and key opinion leaders (KOLs) to educate consumers on the correct use and common reactions to pure vitamin C products. Educated.
Kim also highlighted industry resistance and formulation issues that took more than two years to develop the product.
“Many labs rejected our proposal citing concerns about high cost and complexity. Our goal is to pioneer unique waterless products that are not on the market. Luckily, we connected with a lab that recognized the potential.
Currently, we are in the research and development stage for natural oil cleansers that do not use synthetic emulsifiers and vitamin E ampoules that do not use water.
Founded in 2020, Vegreen specializes in vegan skincare including cleansers, creams, serums and toners.
The company’s products are available on major e-commerce platforms such as Amazon in the US, eBay and Shopee in Europe, and Blumonkeys in Asia and Latin countries. Offline distribution is under discussion with some countries.