Sound Sleep Products has announced the latest innovation from creative geniuses John Larsen and Jim Van Lear. The Sound Sleep Sport brand delivers excellent results, drives consumer feedback and is on track to become the fastest growing brand in the company’s portfolio. These results can be attributed to three key differentiators: innovation, targeted marketing support, and a passion for building communities of well-rested people. All of these factors combine to create an avid fan following.
Innovation has driven development.
John Larsen (CEO) has always focused on creating new ways to improve mattress quality and performance. At Sound Sleep Sport, we worked with Jim VanLear (COO) to create products specifically designed for active lifestyle consumers. These consumer needs are unique and may be overlooked in traditional product offerings. The Sound Sleep Sport mattress range specifically promotes muscle rest, recovery and rejuvenation. Jim’s extensive experience working with innovative gel technology has resulted in his latest creation, his AGT (Advanced Gel Technology), as a key component of the Sound Sleep Sport. This unique gel chemistry and patent-pending design creates a sleeping surface centered around a gel structure specifically intended for both full-body support and overall surface airflow. The unique design dissipates heat for a cool, comfortable and restorative sleep. A mattress promotes muscle rest and recovery. His website for Sound Sleep Sport https://soundsleepsport.com/ details many other features. All these features are designed to provide the product’s key benefits: Refreshing, Restoring and Rejuvenating.
Targeted marketing has paved the way.
Brand support was built primarily by Senior Marketing Specialist Pyton Boyd. From your website design to your social media presence, your message is clear for every consumer impression. The Sound Sleep Sport is designed to help active consumers experience restful sleep and wake up feeling rejuvenated and refreshed. A focused approach was developed by the Sound Sleep Sport team to create advertisements in specific target markets with the aim of driving customers directly to the doors of stores featuring his Sound Sleep Sport. In addition to these efforts, Pyton recently put together an extensive program to expand the Sound Sleep Sport’s presence on social media. As a result, the brand has amassed a huge following on his Instagram, a number that continues to grow rapidly.
Aficionados of Sound Sleep Sport took the lead.
The goal of all our efforts is to ensure that the people who support the brand, or who buy the mattress, become aficionados of the Sound Sleep Sport. This grassroots effort has created a loyal following among retailers, employees and consumers alike. Feedback from all stakeholders was that the product was very well received, easy to sell, and fulfilled the brand proposition.
Trish, manager –
“A customer came in and said she tried it in another store and loved it. She said it was like sleeping on air. So I put it on the floor. and now people buy it and tell their friends about it, and they come and buy it too!”
JS, Salesperson –
“Sport sells because consumers love its restorative benefits. feel It speaks for itself. You can feel the recovery effect immediately. “
Patrick, happy customer–
“Of all the mattresses I’ve slept on, the Sport is my favorite. I bought the firmer version seven months ago and still sleep on it as much as the first day I brought it home.” is fun.In both my wife’s and mine’s opinion, it offers the perfect balance of support and comfort.No more waking up in the morning with a sore back!”
The Sound Sleep Sport is gaining momentum and its fanbase is growing rapidly. Retail sales are growing, containers are being shipped to a wide range of US states, international partnerships are being established and licensing opportunities are being vetted. To learn more about the exciting possibilities, visit our website https://soundsleepsport.com/.
