Somavedic Launches Skin Care Serum and Balm – WWD

Somavedic enters the skin care category.

Following the success of the Hero device, which blocks the effects of electromagnetic fields and 5G radiation, the Attune Health app, and the recently launched supplement, the brand is adding two much-talked-about stock keep units to its offering. C60 Serum and Balm Duo ($149). The brand says the launch is a strategic move, focused on expanding its holistic wellness offering across technology, topical and ingestibles.

“We have a holistic focus on health and wellness, from exercise through the introduction of harmony technology to supplements and skin care,” said Somavedic CEO Juraj Kokar. . “We strive to provide the best possible products to help mitigate negative impacts. [our environments]”

Both products contain Carbon 60 (C60), an antioxidant the brand claims is 172 times more potent than traditional vitamin C. This ingredient is also found in the brand’s ingestible Carbon Elixir C60 ($109). The soccer-ball-shaped molecule, composed of 60 carbon atoms, was formally discovered in 1985, and three of his discoveries earned him the Nobel Prize in Chemistry in 1996. Several small human studies published in PubMed have shown that this ingredient may benefit the skin. This includes the anti-aging and antibacterial properties typical of antioxidants like vitamin C. Most notably, however, ongoing research indicates that this molecule may fight free radicals, a key benefit that Somavedic focuses on in every launch. is.

“It basically absorbs all free radicals,” Kokal says. “It builds up in our bodies. It doesn’t go away, but it builds up, so the more C60 you take, the better.”

Research suggests that this ingredient targets free radical damage both topically and internally, becoming more effective with continued use.

Intended for use on the face and body in combination, these new topical products continue to complete Somavedic’s wellness offerings, but together with the recent supplement launches provide a more consumer-friendly starting point. To do. Devices from this brand range in price from $498 to $5,600.

“We wanted to offer people something more tangible, such as cosmetics and supplements, and something more affordable compared to the Somavedic device,” Kokal told WWD. “We’re basically asking and responding to requests from our customers. They were asking, ‘What else can we do to reduce the levels of free radicals in the body?’ “

These products, which are currently available on the brand’s website, are expected to account for 20-30 percent of the company’s total revenue, though the team declined to disclose specific sales figures. Kokal noted that the brand launched its products in the Czech Republic and became a top seller in the Czech Republic, and said he expects the same to happen in the United States.