We live in the age of celebrity beauty brands. A few months after actor Kriti Sanon launched her skincare brand Hyphen, Nayanthara announced on Instagram that she is launching her own skincare company called 9Skin. On Thursday, the actor shared a series of photos from a photoshoot for the brand, saying the products, which will be launched on September 29, will use “clean ingredients” to give people “healthier, glowing skin.” Ta. Soon after, many people on Reddit reacted to Nayanthara’s announcement. Also read: Deepika Padukone launches new self-care brand, reveals the origin of its name
Some may wonder why a celebrity who has lent her face (hair and body) to countless ad campaigns for beauty brands would now need to launch her own skincare brand. Some people compared Nayanthara’s brand to Jawan co-star Deepika Padukone’s skincare brand. Brand 82°E was also launched last year and was promoted as an Indian-inspired “self-care” brand.
Nayanthara launches skincare brand
The actor, who recently made his social media debut, wrote on Instagram: We’ve poured our hearts into curating products that are as unique as you are, designed to enhance your self-care routine, with formulas backed by modern science with nature and nanotechnology. Join me on this journey of self-love to achieve healthier, glowing skin!”
She continued, “Introducing @9SKINOfficial. The self-love effort you deserve is now being prepared to be discovered. Because we believe that self-love is all we need. 9SKIN The journey begins on September 29, 2023. Get ready for an amazing skin care experience!”
Reaction to Nayanthara’s announcement
“Great job by the marketing team for launching the brand at the right time,” a source wrote on Reddit, referring to the box office success of Nayanthara’s Jawan. Since its release last week, the Shah Rukh Khan starrer has been doing very well in India, topping the box office. INRIt made $650 million worldwide in its first week of release.
Another said, “No offense to Nayanthara for starting a brand but what’s wrong with these celebs trying to enter the skincare market only. Khud toh botox lelete hai humari twachaa khraab krege huhaha (These celebs are all using Botox treatments and ruining our skin with their skin care products).” Another said, “Looking at the celebrities trying to break into the skin care market. And it makes you appreciate other celebrities who are simply investing more or starting businesses around things they’re passionate about, like hobbies, other career choices, dreams, etc. Skincare related. , it’s already saturated.”
Another voice said, “Actresses are launching skin care brands every day. Isn’t this the third or fourth actress to launch a skin care brand this year?” One person also wrote, “This (Nayanthara’s skincare brand) looks basic and looks a lot like Deepika’s brand (which also hasn’t worked) so it won’t work… Katrina Kaif’s beauty brand (K Beauty) ‘s promotions are definitely the best and her products are really good too.” Katrina Kaif, co-founder of Kay Beauty, launched the makeup brand in 2019.