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Molly Sims Really She loves talking about skin care. And since she’s spent years working across sets and experimenting with just about every beauty trick in the book (some with more impact than others), she’s no stranger to the subject. I also have a unique qualification to speak. Her love for all things beauty inspired her to launch her own lifestyle podcast, Lipstick on the Rim. The podcast, in which she covers everything from new skincare trends to treatments, quickly became a cult favorite among beauty influencers and celebrities. . It’s also empowered her to put her years of skincare lessons and insights into her own brand, her YSE Beauty (pronounced “wise” in honor of her label’s ethos). There are also some things.
YSE was not designed to fit into the mold of today’s typical celebrity beauty brands. Perhaps that’s why it’s been able to garner loyal shoppers, like Sims, who feel motivated to reclaim the skin they’ve felt hostage to for years.
“My skin problems really started after I had my first child in 2012, and I know that if you have hyperpigmentation or discoloration, it doesn’t just go away once and for all. You know. [saying], “Oh, it’s over. Oh, we were good. ‘It’s always a question of how do we tame it,’ says Sims. For her, YSE aims to be the solution to taming a wide range of skin care concerns, including discoloration and dehydration. She said: “I didn’t want this to be like an influencer brand or a private label. I get to try so many great products and work with so many great people. But I really wanted this to be on the same level.”
YSE Beauty offers a regular menu of products such as retinol serums, cleansers, and brightening primers, as well as many thoughtfully crafted formulas. But unlike other mainstream beauty brands, brands that pander to Gen Z, Sims YSE Beauty is committed to understanding what works (and perhaps more importantly, what works). In fact, it is based on the belief that experience and time are the greatest teachers) I don’t Work) For your skin.
“I did all my education in Europe, lived in Paris, went to see great dermatologists, and was able to work with great makeup artists and estheticians, so I gained a wide range of first-hand knowledge. ” says Sims. “I’ve done a lot of trial and error, but I feel like I’m in a really good place with this line. It’s a routine that works well, is effective, beautiful, and doesn’t take itself too seriously.” I feel that it is.”
We had a chance to talk with Sims about her ever-evolving skincare journey, the process of launching her own brand, and all the products she can’t live without, including beauty essentials like percussive skincare. Device and stylish cosmetic case.