“What particularly struck me was its inclusivity. There was something for everyone there,” said Aesthetic Next Conference, held September 7-10, 2023 in Dallas, Texas. said Katie Martin of Penn State University. Mr. Martin is a board-certified physician assistant, advanced injector, and vice president. According to a person in charge of clinical operations at Holden Timeless Beauty in San Marcos, California. Dermatology Times Check out her session highlights and conference takeaways.
Martin’s first session, “Creating, Building, and Sustaining a Best-in-Class Practice Culture,” provided advice for hiring the best candidates for your practice and how to create a positive work culture. Mr. Martin then discussed the benefits of new products from Galderma, Allastin, and RVL Pharmaceuticals and how to provide the best results for patients.
Katie Martin, Pennsylvania-C: Hello, my name is Katie Martin. I am a physician assistant and vice president of clinical operations at Holden Timeless Beauty in Southern California, and I am also an advanced injector.
Dermatology Times: Could you explain the 3-step interview process mentioned in the session “Creating, Building, and Managing a Top of the Class Practice Culture”?
martin: We are very proud of our three-part interview process. Maybe we should call it a four-part interview process. But it’s really important to start by having a true culture in your practice. A company’s culture begins with a statement of its mission, vision, and values. A mission is the reason why your company exists. Vision is where you want to go. And your values are how you get there. Mission, vision, and values are all very important, but core values are actually the most salient. Every job advertisement we post describes our mission, vision and values, so if you are applying or would like to apply, you are aware of our mission, vision and values. You will now know where it is. The first step is a 15-minute interview. And it’s done over the phone and by your direct manager. The number one question I always ask people right off the bat is, “What do you know about our company? And why do you think you’re a good fit?” From “I don’t know anything about your company, please tell me” to “I’ve been following you guys for years. I love what you guys are doing in the community and I want to be a part of it.” That’s my number one question.
My second question is very open-ended. I say, “I have.” [your] Please put your resume in front of me. “But could you tell me about yourself and your experience?” I also like this question. Let them talk. Listen to how they talk about past opportunities and past positions. And my third question for him is to ask about their 1-, 3-. Believe it or not, I’ve heard things like, “I just want some experience so I can open my own practice.” That’s a great ambition, but it may simply not be in line with what we’re looking for in an office. This is the first step in a three-part interview. The second step, actually the third. And now it’s the second step, because we decided that.”The important thing is the interview about our core values. This will be held virtually with selected members of the management team. I will send you our core values in advance and answer very freely. “Please give an informal presentation on the subject matter.” What does it mean to you and how will you embody it? ” [had] This can range from a full-fledged PowerPoint presentation to a very poorly prepared one, but it’s also a great way to get to know someone. We give the candidate an opportunity to ask questions and then provide leadership. [team] ask them questions. This is an interview about our core values. If we decide that we would like to move forward, we will meet with you directly. It takes place in our office, includes a tour of our facilities, meets with specific members of our team and may even conduct a skills test, particularly for experienced providers or those looking to join us as administrators. But with an experienced provider, you can show them a photo of the model and ask them what kind of treatment they would probably recommend, how they would treat the person, and how they would consult. You may also role-play over the phone with an administrator (perhaps the front desk leader or administrative person). That’s the 3-step interview process.
Dermatology Times: What products did you highlight in the session “Elevate your approach to facial and eye aesthetics”?
martin: I was lucky enough to be a KOL for not only Galderma, but also Alastin and Upneeq, and it was an honor to represent all three at Aesthetic Next. At the Galderma session, I had some great colleagues who actually do live injections, and I was able to talk to my fellow panelists about their approach to those areas and talk through their injection and consultation techniques. I’m so proud of Galderma because they’re really embracing what he calls HIT or holistic individualized therapy. This means that as health care providers and skilled artists, we need to think about the face and body as a whole, rather than focusing on a specific area or focusing on people coming in for just their lips or cheeks. . You need to seriously think about facial balance and how it looks compared to the rest of your face. That’s part of HIT. As for Alastin, I had the pleasure of speaking to you about Alastin’s science-backed products. The company’s big new player in this vitamin C category is C Radical Defense, a proprietary formulation of sodium ascorbate that actually preserves elastin and induces collagen. This is an amazing new product for lightening fine lines with 100% patient satisfaction. We talked about how to incorporate not only the overall treatment of injectables, but also the surface of the skin, and how important it is to talk to patients about that.
One thing I truly believe and practice every day is that we would be doing our patients a disservice if we didn’t advocate for everything that would benefit them. I talk about skin care with most, if not all, of my patients. Because I always say you can do a lot with toxins, fillers, and biostimulants. But if the top sheet doesn’t look its best, my work won’t look its best either. If you get the best result, it’s a win-win. That was the acquisition of Alastin. I also had the great honor of representing him at Upneeq. Upneeq is very unique in its field as there is nothing else like it on the market. And I think we practitioners sometimes forget about the eye and how important it is. And we always say that the eyes are the windows to the soul. But that’s where people will notice you first. You really need to consider how your eyes look in a holistic approach to your face. And we all know that Disney princesses are depicted with big, beautiful, open eyes, and villains have small, tiny eyes. So Upneeq offers a way to lift your upper eyelid and reveal a little more. And it’s a beautiful complement to everything else we do in the office. The advantage of Upneeq is that it is completely safe and has no contraindications. Sometimes it works within about an hour, sometimes less. It lasts for 8 hours, so you can choose when to use it and when not to use it.
Dermatology Times: What did you like about Aesthetic Next? What do you wish clinicians who couldn’t attend should know?
martin: Bitea Next I was very, very impressed. I think it was a culmination of some of the best talent in the industry. But I think what really stood out to me was its inclusivity. There was something for everyone, from learning the basics of the latest injectors to very advanced injector technology and something for them. And everything in between too. I gave a talk at the business track and was very impressed. And while it was very comprehensive, it was sometimes hard to find at an aesthetic industry show.
[Transcript edited for clarity]