Ankeny, Iowa — Two University of Iowa rowers have launched a clothing brand aimed at empowering young female athletes.
Jaycee Hall was from Ankeny and was a soccer star. Throughout his high school years, he trained with the Goldfinch Athletics of Ankinny Sports Performance. She joined the University of Iowa’s women’s rowing team because she injured her back during her high school years. There she met English rower Emma Davidinet.
They shared their frustration due to the lack of support for female athletes at all levels of competition. This isn’t unusual for most female athletes, but it’s especially true for rowers.
Hall said, “We’re a non-money sport, but it’s like those girls who wake up at 5am, train until 9am, come back at 3:45 and train until 6.30/7 at night. I mean, we’re there every day and we’re working hard.”
They said most people don’t think of the women’s rowing team when they think of successful sports programs in the city of Iowa. Despite being in the national rankings and made up mostly of Iowans who studied rowing in college.
“Women’s sports are proving that they can get the same attention as men’s sports if given the opportunity,” Davidinet said. I think that’s the important thing. We were able to take our chances right from the start. ”
Together, they decided to work together to provide a reality-changing opportunity for young female athletes. They launched Unbreakable Female Athlete, a clothing brand aimed at empowering girls and women of all ages in all sports.
In addition to t-shirts and sports bras with inspirational quotes, he also created the UFA Foundation. This allows us to support girls’ and boys’ sports teams by providing sports bras, equipment and other needed funds.
“We want to fund at a younger level so girls can grow up and feel supported from a young age. Except when you’re like, ‘What?’,” Hall said.
A year and a half after launching Unbreakable, we are now an international company with sales in the US, Canada, UK, Australia and New Zealand. Most of the Big 10 women’s rowing teams also wear unbreakable unisuits.
A large part of their success, they say, is thanks to TikTok. Social media platforms have expanded their reach and helped them connect with other partners.
Allie Hom is from California, grew up doing gymnastics, and is currently a rower at Emory University in Georgia. Through her TikTok she found Unbreakable Female Athlete and now serves as the Chief Marketing Officer for the business.
Hom says he was impressed by the message behind Unbreakable and was eager to expand it. Her experience playing as an Asian-American and predominantly white athlete made her want to take her message one step further.
“To be able to share that you can be who you want to be, that you can achieve anything you want, [and it] It doesn’t matter what background you come from. That’s what I really want to promote through Unbreakable Female Athlete,” Hom said.
Hall says his next goal is to bring Unbreakable to store shelves. She plans to continue her education at the University of Iowa with a master’s degree in sports and recreation management, which she says will help prepare her for the future of this business.
For more information on the Unbreakable Female Athlete, visit our website here.