According to the NY Post, “skincare breakfast” is one of the latest and biggest trends on TikTok. Influencers are promoting foods that beauty consumers should consume as part of their morning routine to achieve “flawless skin.” For example, influencer Alice Sun describes glowing skin mocktails, hydrating tofu salads, and soothing soups, and how a “gut-friendly” and “moisturizing” diet has made a difference to her sensitive skin. I’m pointing out what caused it. Other influencers promote glowing skin breakfasts with yogurt, berries, pumpkin and chia seeds. Oatmeal to prevent skin blemishes.1
Dieting for beauty is nothing new for cosmetics makers, but the market seems ripe for the choice right now. Consumers are focused on health and nutrition, launching successful brands such as Caliray, Neutrogena, Monday Haircare and Act + Acre. These companies recently launched drinks and gummies that support the health and beauty of hair and skin.
Antioxidants such as beta-carotene, lycopene and other carotenoids, and polyphenols such as anthocyanidins and catechins, are perhaps the most important ingredients for the skin. “
Last month’s (June 2023) literature also included a review article highlighting the emerging demand for nutriceuticals. Exploring the role of nutricosmetics in health, nutrition and cosmetics is of particular interest How do by-product ingredients such as vitamins, collagen, peptides, carotenes, minerals, proteins and fatty acids serve this purpose of beauty from within? I’ve highlighted how it helps. 2
“Bioactive peptides produced from plants and microalgae are known to be selective, effective, harmless, and fully absorbed by the body, and are therefore used in functional foods, pharmaceuticals, and cosmetics. ,” the authors write. They added that antioxidants such as beta-carotene, lycopene and other carotenoids and polyphenols such as anthocyanidins and catechins are probably the most important ingredients for the skin.
Related article: Caliray launches supplements to boost skin and mood
The line between nutrition and beauty may seem blurred, but make no mistake, it has been erased. In fact, dermatologist Zoe Diana Doleros, M.D., said in a 2018 podcast, “Nutrition is such an important part of beauty.” “The old adage, ‘You are what you eat,’ is actually true because it has to do with skin, hair, and nails, which are made of pure protein,” she said.3
Influencers, consumers, marketers and researchers alike are all eyeing the convergence of the nutrition and beauty categories. How do industry insiders view cross-pollination in this market? We asked some experts for their opinions. Below are their insights.
Topical, ingestible, technical trio
Amanda Jepson, Biova’s vice president of business development, wrote: Combined with the priority of healthy-looking skin and skin that nourishes from within, we expect to see continued growth in supplements that provide essential nutrients to the skin. “
Jepson added that increased focus on epigenetics will create superior products in the category and enhance solutions that mitigate the negative impacts of environmental factors and lifestyles. She also believes that products that serve the greater good will continue to resonate with consumers. “[C]Consumer purchasing decisions are increasingly influenced by purpose-driven brands that encompass larger social issues beyond immediate product functionality. ”
According to Jepson, the future direction of this market will be driven by technology. “The rise of high-tech will continue to have a major impact on the nutritional beauty market,” she wrote. “With diagnostic tests paired with smartly designed apps with health tracking capabilities, beauty and wellness brands are helping consumers look their best from any product they can think of during their morning and evening routines.” We are moving to a company that is deeply embedded in
Additionally, Jepson believes that combining efforts yields the greatest success. “The best brands recognize that topical skincare, beauty supplements, and beauty tech aren’t enough,” she explains. “By combining all three of these things, we are able to: deliver immediate local benefits; support skin health at its core with ingestible products; It is a mechanism for continuous communication between the company and the consumer.”
Jepson cites one of the topical and ingestible combinations of ingredients that are leading the way. They are BiovaDerm (INCI: Hydrolyzed Egg Membrane) and BiovaB.IO (Beauty-Inside-Out). She describes them as “fully upcycled raw materials from the waste stream of food production.” [that] Clinically proven to benefit skin and hair when used topically or as an ingestion. “
See Archive: Can Omega-3 Nutrients Solve the Acne Crisis?
Vitamin K2, a Nutrient That Goes Beyond Beauty
Allie Chandler, Head of North American Brand and B2B Marketing for Novozymes OneHealth, sees the market moving from whole foods to health conscious. “Consumers’ conscience is fueling demand for natural, organic, and clean-label products, fueling the market for topical as well as ingestible beauty products,” she writes. Chandler added that consumers are becoming increasingly aware of the importance of vitamins, herbs and probiotics to their overall health and beauty. “This has increased the demand for fortified products in nutraceuticals and vitamins taken orally, especially those with immune-boosting properties.”
Regarding future directions, she highlights emerging evidence of vitamin K2’s potential for skin care and opportunities to serve the aging and health-conscious population. “The growth of anti-aging skin health is being driven not only by an aging population, but also by younger generations who use supplements frequently, giving them the opportunity to use supplements frequently.” she writes “I foresee crossover her skincare products that offer multiple benefits. For example, vitamin K2, which supports skin health, is also great for nerve, heart, and joint support.”
She added that this direction was driven by post-COVID-19 supplement fatigue. “We still want them in, but we want them to do more than one thing for our bodies.”
In support of these future directions, Chandler highlights Novozymes One Health’s Vitamin K2, which is produced using a patented chickpea fermentation process. “K2’s various health benefits include skin care, bone and heart health, sports performance, nerve health, and more,” she says. “It answers many consumer concerns, including safety, efficacy, multiple uses for general health, and support by scientific research (including FDA GRAS).”
Additionally, she believes innovations in encapsulation technology and delivery systems will allow for more effective absorption of these supplements, increasing their efficacy and portability. For example: skin care gummies, stick packs, etc.
In & Out Self Care Duo
Margaux Jacob, beauty care market and digital manager at Seppic, likewise underscores the market’s continued focus on self-care. “As awareness of the importance of physical and mental health grows, consumers are turning to total beauty,” she writes. “This is reflected in the gradual blurring of the line between cosmetics and nutrition.”
She explains nutrition as follows: cosmeticizedContains active ingredients that are useful not only for health but also for beauty, such as vitamins and micronutrients that act directly on the skin. She added that consumers are increasingly paying attention to the naturalness of products, which is becoming important in their purchasing decisions.
“Inside out after blurring boundaries” [products] Intersection of Nutricosmetics and Cosmetics [are] Success is made up of … the ‘inside’ of nutraceuticals and the ‘outside’ of cosmetics,” she explains. According to Jacob, this inside-out approach is accompanied by a global philosophy of preventive and corrective actions aimed at aging skin, loss of radiance and skin sensitivities in general.
“To back up the benefits of inside-out” [products], Nutricosmetics’ active ingredients are subject to clinical research and in-vitro testing to bring a more scientific vision,” she wrote. “Inside Out” [as a concept]Potential for Growth is evolving with new active ingredients that can be used both inside and out. “
According to Jacob, Sepik draws inspiration from this complementary approach to offer an ingredient duo based on coriander seed oil that calms both skin and mind. This routine includes his Sepibliss and Sepibliss Feel (INCI: Coriander sativum (Coriander) seed oil) is a cosmetic active ingredient that gives the skin a soothing effect and comfort from the outside.
Botanical skin vitality
“The convergence of nutrition and skincare in today’s beauty industry is an important part of consumer habits,” said Camille Desperiez, marketing project leader at Silab. “[This includes] Diet, intake of dietary supplements, food-based cosmetics. “
A study conducted by Nutraceutical Business Review found that 58% of global consumers are looking for food and beverage products that can improve skin health, she added. “The ‘inside-out’ or ‘beauty from the inside’ trend with oral supplementation is now accompanied by topical skincare routines that use ‘superfoods’ as efficient beauty ingredients,” she said.4, 5
Looking to the future, Desperrier believes plants have the potential to create solutions for the skin. “For thousands of years, plants have been valuable allies in ensuring the beauty, health and well-being of the skin. It stimulates certain key mechanisms when faced with
Furthering this direction, Silab utilizes botanicals to supply the skin with nutrients it lacks and restore skin health. “[An] An inadequate supply of certain nutrients reduces the metabolic capacity of skin cells and causes premature aging of the skin,” says Desperrier. “For example, peptides are nutritional components involved in several skin mechanisms, including cell proliferation and migration, inflammation, regulation of melanogenesis, and protein regulation and synthesis.”
To address skin imperfections and improve its vitality, Silab targets and modulates biological pathways associated with the “vitality signature”, stimulates cellular metabolism, and strengthens the skin barrier for undernourished skin. We have developed a solution that enhances functionality. Examples include resilience (INCI: Sphingomonas fermentation), peptylium (INCI: Snochynium macrocarpone (Cranberry) Fruit Extract) and Nutripeptides (INCI: Hydrolyzed Rice Protein).
1. Kato B. (August 22, 2023) Skin Care Breakfast – It’s the latest Woo Woo Beauty “Cure” trending on TikTok. https://nypost.com/2023/08/22/skincare-breakfast-beauty-cure-is-trending-on-tiktok/
2. R. Usman and N. Bharadvaja (27 June 2023). Nutricosmetics: role in health, nutrition and cosmetics. Available at https://link.springer.com/article/10.1007/s43538-023-00181-x
3. Grabenhofer, R. and Draelos, ZD (2018, 18 February). Industry Insights: How Nutrition Affects Beauty. Available at https://www.cosmeticsandtoiletries.com/research/literature-data/article/21837069/industry-insight-how-nutrition-impacts-beauty
4. Farina-Silva, C. Ascenso, A., … Simões, S., et al. (January 2020). Nourish the skin: a new trend in the fusion of food and cosmetics. Available at https://www.sciencedirect.com/science/article/abs/pii/S0924224419305035
5. Review of dietary supplement business. (March 13, 2023). skincare trends for 2023.available at https://nutraceuticalbusinessreview.com/news/article_page/Skincare_trends_in_2023/207453