Clear It Up Like Derm campaign educates consumers about acne

Dermatologists have teamed up with CeraVe to launch the “Clear It Up Like a Derm” campaign to educate consumers about acne prevention and treatment. The campaign aims to ‘de-confusion about acne’, exploring the emotional impact of acne and debunking widespread myths about acne and its treatment.¹

Through the first-ever Global Acne Academy experience, a board-certified dermatologist will educate more than 300 content creators and medical professionals about acne. By creating content that debunks the myths that are circulating online about acne, this campaign can reach a wide audience and correct some of the misinformation consumers read online.

Dermatologists including Muneeb Shah, MD, of Mooresville, North Carolina, Mamina Turegano, MD, of Metairie, Louisiana, and Evan A. Reeder, MD, of New York, New York, are leading the effort to provide better information to the public.

“As a dermatologist on social media, I am very happy to see increased interest in skin care products and healthy skin care habits among consumers. It is especially helpful for those seeking advice on the care of their children,” said Muneeb Shah, DO. , FAAD, Board Certified Dermatologist Press Release. “However, tips on social media aren’t necessarily dermatologist-approved, so working with CeraVe to spread proper education on acne care is a great way to help consumers take better care of their acne.” and help ensure they have the right information to find the best skin care routine that meets their needs. ”

TikTok star Charli D’Amelio shares her personal acne journey and the emotional struggles she faced dealing with it. “As someone who grew up on social media, having acne often affected my self-esteem, so it took me quite a while to feel confident in front of the camera,” D’Amelio said in a press release. Stated. “I find that dealing with acne is a very common experience, and I want my followers to understand that they are not alone in their skincare journey. I want to help them find resources and products that make them feel confident in their skin.”

In addition to providing therapeutic products, CeraVe is also committed to educating consumers about acne and how to care for their skin.

reference

1. CeraVe is gearing up for the back-to-school season to help consumers conquer acne with a new #clearituplikeaderm campaign featuring the world’s most followed dermatologists and influencers. news release. September 12, 2023. Accessed September 12, 2023. https://prnmedia.prnewswire.com/news-releases/cerave-heads-back-to-school-to-help-consumers-ace-acne-with-new-clearituplikeaderm -campaign-featuring-worlds-most-followed- dermatologists-and-influencers-301924637.html