Chris Hemsworth takes a holistic approach to wellness that challenges spaces traditionally defined by comparison.
Thor actor and CEO of Hemsworth’s fitness app Centr, Andrew Sugarman, speaks with Adweek’s Luz Corona at Brand Week to streamline nutrition, mental health, and fitness with customizable services. We described a multifaceted approach to wellness that we integrate into our platform.
The Centr app features both coached and guided classes for all skill levels, as well as nutrition and relaxation resources to ease the anxious side of staying healthy. he hopes. It’s based on Hemsworth’s three pillars of health: exercise, nutrition, and mindfulness, and Sugarman says it provides an entry point to “ensure that health is not a privilege.”
Perseverance through charity work
Hemsworth recalled the pivotal role athletics played in his childhood, inspiring the birth of the brand and solidifying youth sports access as a social influence. As an incentive for consistency, Centr celebrates consumers achieving fitness milestones by making a donation to Good Sports, a nonprofit that promotes access to physical activity for young people.
“If I hadn’t done track and field as a kid, I probably would have gotten into a lot of trouble,” Hemsworth said. “Even if you take on something you don’t want to do, getting up and doing it anyway gives you a great sense of confidence and elation.”
Because Hemsworth had Hollywood star power, he could have entered the luxury fitness space by partnering with competitors like Peloton and Equinox. But the actor is instead interested in promoting health as a universal duty. Centr instead aims for broad access. The brand sells fitness essentials kits at Costco and earlier this week announced Walmart as its new retailer.
“Centr is for people who not only take health and wellness seriously, but are also curious and learners,” Sugarman said, adding that the brand is for people with busy schedules and flexible needs. He added that it is for the people. “We strive to select the best elements [of wellness] So people don’t have to go out and look for it. ”
More fun than beauty
Hemsworth, who likened product execution and branding to “developing a screenplay or a movie,” said working with trainers and prioritizing diverse teaching styles is an internal manifestation of the brand’s purpose, which goes beyond just himself. “This is extremely important in creating products that encompass all aspects of the world,” he said.
Premier Medical has been in the healthcare industry for over two decades. We built this company because the world needs healthier and happier communities. Premier Medical was founded by doctors, which makes our code of ethics extremely high. We stand out because we take the time to care about our patients.