Triggered by a gap in the science-backed skin care market, Dr. Ginny Mansberg launched ESK, which stands for Evidence Skincare, in 2012.
She believes things are getting worse. “Doubtful Claims Preying on People’s Anxiety and Wallets”However, it is not backed up by scientific evidence.
“In the skincare industry, we often hear claims that products will ‘cure’ skin problems. The ones that immediately come to mind are products that claim to eliminate wrinkles, stretch marks, and cellulite. The truth is, topical creams and There is little or no data to suggest that lotions work effectively.
“Another example is collagen creams, which claim to affect the reduction of collagen levels. Collagen molecules are too large to enter the skin, so they are made from collagen and advertised as affecting the deeper layers of the skin. The cream that does it is just a false claim.” ESK founder said Cosmetic Design – Asia.
At the same time, Dr. Mansberg frowned on menopausal products on the market.
“Menopause accelerates hyperesthesia and collagen loss, but the treatments for those are the same whether you’re menopausal or a 60-year-old man. , doesn’t seem conscientious to me.”
Dr. Mansberg said retinaldehyde is the most effective and least irritating form of the vitamin A component that has shown the most potent anti-aging evidence, but is also the most commonly included in anti-aging products. is a less effective and more irritating form of retinol, he added. .
ESK focuses on developing science-backed products rather than following trends, fads or even demand.
“We believe that the only way to address your skin’s needs is with scientific evidence. Theoretical thinking and studies with 3 mice and 14 friends are utterly useless. Multiple independent peer-reviewed studies published in leading medical journals. These excite us and we use them to formulate, update and create new products.
“I write a monthly review of the latest scientific research on skin concerns. Our customers like to stay abreast of new innovations and growing evidence.”
Notable innovations
The brand’s newly released Gentle Glow PHA Serum contains polyhydroxy acids (PHAs), modified alpha hydroxy acids (AHAs) that are becoming increasingly popular for skincare applications.
PHAs have been reported to have the benefits of AHAs, but they absorb less quickly into the skin and do not cause irritation. This solves an existing problem faced by her AHA users with sensitive skin.
“PHAs are a new generation of exfoliating acids, but they are surprisingly underrated. Studies show that they not only have antioxidant and moisturizing properties, but also improve the skin’s barrier function and reduce hyperpigmentation. It has also been shown to build collagen by inhibiting enzymes that break down collagen.
“They are, A whitening, acne, or gentle exfoliating serum that bridges the gap for those with sensitive skin looking for non-irritating exfoliation and skin smoothness. PHAs can be used daily for the most sensitive skin types, including rosacea skin. “
The brand’s bestsellers include Ageless Microneedle Patches, which are said to be an at-home alternative to salon microneedle treatments.
“These are convenient solutions that help reduce fine lines, combat hyperpigmentation, and increase skin elasticity without going to the salon for microneedling treatments, which are painful and uncomfortable for many. there is Demand was sometimes not met, but thankfully we were able to restock quickly. ” Dr. Mansberg said:
Each patch contains 2,600 dissolvable high molecular weight microneedles embedded with retinal, niacinamide, hyaluronic acid, caffeine, copper peptides, ferulic acid, resveratrol and more. These microneedles melt beneath the surface of the skin for enhanced delivery of active ingredients.
ESK’s products are available on their website and are stocked in select dermatology clinics and salons in Australia.
The brand focuses on e-commerce and offers international shipping. Our largest customer base is in the domestic market, but we also have repeat customers from the US, UK, New Zealand and across Asia.
https://www.cosmeticsdesign-asia.com/Article/2023/08/29/aussie-skin-care-brand-calls-out-dubious-claims-and-inflated-prices-preying-on-consumers-insecurities
