Fashion and lifestyle brand Alo Yoga further expands its offerings in the beauty and wellness space by announcing the launch of the Alo Stackable Wellness System, a collection of absorbable, innovative formulas that deliver health-enhancing benefits. Masu.
In addition to its popular high-fashion apparel and accessories, the brand already offers a range of skin, body and hair care products, along with supplements to offer loyal consumers a health-first approach. We aim to Through clothing, movement, and skin and body care, the company has been bringing health to its customers for years and having conversations about what you wear on your body matters. And with supplements, she actively advances the conversation about the importance of what you wear on your body. too.
“Alo was founded on the idea of bringing health to the world,” Alison Wilson, Alo’s vice president of brand innovation, told WWD. “We have always known that beyond our focus of innovating apparel from the studio to the street, we would be working on clean body care and wellness supplements beyond. Nothing is out of the blue for Alo when it comes to development.”
Wilson said the supplement is an extension of the Alo ecosystem that consumers already know and love. “At Alo, we value mindful movement and believe there’s no better way to improve yourself than eating healthy. From the moment you wake up to the moment you go to sleep at night, Alo is with you.” We are your health routine, you practice wellness every day through movement, mindfulness and nutrition, and supplements that support glowing health are a natural way to further support people’s pursuit of self-care. It was the next step.”
Additionally, the launch of the supplement was a decision that spoke to the brand’s commitment to listening to the lifestyles of its communities and aligning them with their values and goals for health and wellness.
“The Alo community expects exceptional service from us,” said Wilson. “For these reasons, when developing these formulas, Alo knew they needed to provide supplements with functional support beyond what was already available. We give you what you need. But we also add enhancement bonuses you didn’t know you needed, like adaptogens that balance hormonal responses, powerful amla antioxidants, and skin supporters like biotin and resveratrol. “The synergy of the unique earth-based ingredients in these formulas puts your health first, resulting in glowing skin, boosted immunity, glowing hair and stronger muscles.”
Wellness is at the heart of Alo as a brand and the supplements have been long researched and purposefully developed for over 4 years. Throughout that process, the brand has tapped the best and most innovative formulators, scientists, nutritionists and testing facilities to help achieve its wellness goals.
“Every formulation decision we made, from ingredient types to supplement fact panels to supplier selection, came from our desire to create something scientifically effective and nature driven.” said Mr Wilson. “We don’t take this category lightly, which is why we can’t wait to share these incredibly nutritious, delicious, and sugar-free formulas with the community.”
Alo’s first line of ingestible products stays true to the brand’s commitment to clean ingredients, superchargers, and increased bioavailability for everyday wellness on the go. The Alo Stackable Wellness System includes 3 gel shots featuring powerful vitamins, exotic superfoods, antioxidants and adaptogens. Notably, the formula is also sugar-free, gluten-free, vegan, and contains amla superberries. This is an ingredient found in Alo’s existing skin, body and hair glow systems.
Gel shot collection includes Vitamin C Glow Shot, Advanced Collagen Shot and Immunity Rescue Shot. Each gel shot is individually packaged and designed to be used once or twice a day.
According to Wilson, each shot is uniquely comprehensive. “These three formulas are a game-changing addition to your daily routine. Vitamin C Glow Shot is a liposomal, long-lasting effect that includes brightening skin through immune and neurological support.” It’s your daily dose of C. Immunity Rescue Shot is a powerful product with key ingredients to make sure you’re covered on big days, late nights and long journeys.Advanced Collagen Shots are all about muscle and joint support. It’s a bioavailable cocktail of beauty-enhancing ingredients that delivers visible, external effects without being overpowering.”
The Aug. 28 launch of the gel shot collection is just the first of the supplements Alo is adding to its wellness line. Alo Yoga plans to release additional drops in January 2024 as part of a 7-capsule intake stacking system.
“You can expect Ingestible to quickly become an expanding category for Alo, among several other covert projects,” Wilson said. “Our beauty and wellness product line continues to thrive and we are on the verge of launching the brand in Sephora stores on September 8th. We are excited about what we can do and look forward to continuing the potential of this business vertical.” “